OEM and ODM production follows a sequence that is easy to describe and hard to execute well. The difference between a smooth program and a stressful one is usually preparation: a complete tech pack, approved fabric and clear decision points. KARSAN TEKSTİL works as an OEM/ODM apparel manufacturer in Turkey, taking programs from first sample to export-ready cartons.
Key takeaways
- OEM means the brand owns the design; ODM means the factory develops or adapts it.
- Sampling, fabric booking and trims approval should run in parallel.
- Pre-production approval locks measurements, colours and labels before bulk.
- Export documents and carton marking should be agreed before production ends.
1. Brief and tech pack
The process starts with a brief: target product, quantity, size range, fabric direction and delivery window. A tech pack turns that into a specification — drawings, measurements, grade rules, fabric and trim details, colour references and labelling. If something is missing, sampling will expose it.
2. Sampling
The first proto checks the pattern and construction. The fit sample corrects measurements on a model or mannequin. The pre-production sample confirms the final fabric, colour and trims. Each round should have a clear approval owner on the brand side; delays usually come from unclear feedback rather than factory capacity.
3. Fabric and trims
Fabric booking starts as soon as the weight and colour direction are confirmed. Lab dips, strike-offs, zippers, buttons, labels and packaging are approved in parallel. Long-lead trims should be identified early — a custom zip or an embossed button can decide the bulk start date.
4. Bulk production
Cutting, sewing, finishing and pressing follow the approved sample. Inline checks catch issues before they repeat across the run. Daily output is tracked against the plan, and any fabric shortage or quality issue is raised while there is still time to react.
5. Quality control and export
Final inspection checks measurements, workmanship, colour and packing against the approved standard. Cartons are marked by size and colour ratio. Export documents — invoice, packing list, certificate of origin where required — are prepared to match the order, and shipping is booked with the brand’s forwarder or ours.
FAQ
What is the difference between OEM and ODM?
In OEM, the brand provides the design and tech pack and the factory produces it. In ODM, the factory develops the design or adapts an existing block, and the brand selects it. Many programs combine both.
What should a tech pack include?
Technical drawings, points of measure, grade rules, fabric and trim specifications, colour references, label placement and packing instructions. The clearer the pack, the fewer sampling rounds.
Who handles export documentation?
The manufacturer usually prepares the commercial invoice, packing list and origin documents, while the brand or its freight forwarder handles import clearance. Responsibilities should be confirmed before bulk.
Start a production brief
Send your tech pack through the quote form. See recent production or read about our factory.